Brilliant and Tasty Food
BRILLANTEA CAFE
BrillanTea Café is a small fast-food restaurant located in Brgy. Dagohoy, Butuan City, Philippines. They serve a variety of meals, including sizzling plates, silog (rice and egg meals), burgers, fries, flavored chicken, and coffee, making it a great spot for quick, tasty food.
They are also known for their refreshing milk teas and other cold drinks. With a simple and friendly environment, BrillanTea Café is a perfect place to enjoy delicious food and beverages at affordable prices.
We worked on rebranding BrillanTea Café to give it a fresh, fun look across web design, packaging, bags, merchandise, environmental design, and store layout. The goal was to use playful colors that make people crave their food and grab the attention of their target customers. We also redesigned their logo to make it more attractive, lively, and unique, while still maintaining a professional appearance.
Logo Design
The fast-food industry is changing quickly as people want healthier food, faster service, and eco-friendly options. To compete with them, we need to create a unique and engaging logo that makes people easily remember it, despite the many fast-food options existing today.
By rebranding their identity, we created a logo based on their surname, specialty, and type of business: Brillante (surname), Tea (specialty), and Café (type). We also designed three variations of the logo to ensure it fits in any application.
“This is fantastic! We didn’t expect the outcome to be this amazing. We truly love the design.”
MARICRIS BRILLANTE, OWNER.
Brand Color
The BrillanTea Café color palette uses warm colors like yellow, orange, and red to make people feel hungry and comfortable, perfect for a fast-food place. The navy, white, and black add a professional touch and balance to the design. These colors were chosen to make the café look fun and welcoming, while also keeping it simple and easy to recognize. This combination helps attract customers and creates a friendly atmosphere.
Visual Identity
From the logo to every application, we create a visual identity that resonates with and connects to their community. Our designs reflect their values and interests, ensuring everything looks and feels right for their audience. This helps build a strong, meaningful connection between the brand and its market.
Web Design
For their website, we used a mix of corporate treatment but playful and fun visuals to connect with both Gen Z and Millennials. The design is simple and easy to navigate.
The Merchandising
Creating merchandise is one technique businesses use for marketing. Every product that customers purchase or receive as freebies builds a connection between the brand and its customers.
Finding the Right Type
We used a font that reflects the essence of their brand. We combined corporate minimal fonts with playful ones to create a visual that is both fun and professional.
The web fonts are different from the primary fonts due to user experience and technical purposes. Poppins is a great choice for their brand, as Brillantea Cafe is an Asian fast food business.
Environmental Design
Food Bags
The idea is to make two different food bags for small and large orders.
We need to think about the printing and production costs for each bag. Even though printing in large amounts gives discounts, the savings can make a big difference in the business’s profit.
This shows that our services cover not only brand design but also managing production costs.
“I love the strategy and idea.”
JEFFREY BRILLANTE, OWNER.
The Packaging
Packaging is a key part of a brand’s look and is very important in the fast food industry. To match Brillantea Café’s brand, we need to create modern, fun, and playful packaging that connects with their target market.
We use unique design elements that reflect their goal of bringing joy to people and building a strong relationship with their customers.
By creating different variations of food packaging, customers can easily connect with the brand and its products.
Credits
CLIENT
Brillantea Cafe
CLIENT CEO
Jeffrey Brillante, Maricris Brillante
CREATIVES
Jeffrey Brillante
PRODUCTION STUDIO
CafeBlanca Studio
CREATIVE DIRECTOR
Jan.h Blanca
EXECUTIVE PRODUCER
Aldren Edric, Margiory Cafe
ART DIRECTOR
John Andrew Orbe
HEAD DESIGNER
Jan.h Blanca
DESIGNER
Jester Hans Blanca
SOFTWARE
Illustrator, Photoshop
Credits
CLIENT
Brillantea Cafe
CLIENT CEO
Jeffrey Brillante, Maricris Brillante
CREATIVES
Jeffrey Brillante
PRODUCTION STUDIO
CafeBlanca Studio
CREATIVE DIRECTOR
Jan.h Blanca
EXECUTIVE PRODUCER
Aldren Edric, Margiory Cafe
ART DIRECTOR
John Andrew Orbe
HEAD DESIGNER
Jan.h Blanca
DESIGNERS
Jester Hans Blanca
SOFTWARE
Illustrator, Photoshop
