Ignite The Adventure

GAMEPLAY CANDLES

Gameplay Candles was founded by Alex and Jessica Aries, a duo passionate about blending scent and storytelling for immersive game nights. Alex, a TTRPG player and Manufacturing Engineer, envisioned fantasy-themed candles to enhance tabletop sessions. Jessica, with a strong background in branding and strategy, brought that vision to life.

To help launch the brand, they partnered with CB Studio to build a complete identity inspired by D&D adventures. We developed the name “Gameplay Candles” and the tagline “Ignite the Adventure,” then crafted a logo that visually captures the spirit of their product and appeals to their gaming audience.

Beyond branding, we also produced promotional YouTube videos to expand their reach and connect with the tabletop gaming community. Our creative direction helped position Gameplay Candles as a unique product that elevates the fantasy experience through scent and storytelling.

AGENCY

CafeBlanca Studio

DIRECTOR

Jan Hermie Blanca

FULL CREDITS

Logo Design & Presentation

Jan Hermie Blanca collaborates closely with the GPC Logo Identity to ensure that the design not only makes the brand stand out but also accurately interprets its desired representation. Through asking pivotal questions to shape the logo’s messaging and presentation, we acquire a precise comprehension of the client’s preferences and the intended outcome. We curate elements, ideas, and references to formulate the essence of the D&D logo’s tone.

“The logo appears perfect, with the entire design accurately reflecting its intended essence. Jan, we truly love this.”

ALEXANDER ARIES, FOREVER DM LEAD ENGINEER

Identity System

The primary visual mark that embodies the brand’s essence. It can be a wordmark, a symbol, or a combination of both It encapsulates the brand’s core attributes and establishes a visual anchor for all brand-related communication.

We design a range of logo variations suitable for diverse media applications, including social media, print media, and electronic platforms. Our approach also involves creating easily printable materials such as labels and stickers, optimizing production costs without compromising quality.

“A logo is not a font! A logo is a unique and visual representation of a brand, company, organization, product, or individual. It is a distinctive symbol, mark, or emblem that encapsulates the identity, values, and essence of the entity it represents. Logos are often designed to be easily recognizable and memorable, making them an essential element in building brand recognition and establishing a visual identity.”

JAN HERMIE BLANCA, CEO & FOUNDER

Color Choice

We carefully selected range of colors that reflect the brand’s personality, values, and intended emotional responses. The color palette maintains consistency across all brand materials.

Product Launching

The GPC is a D&D and Fantasy-inspired candlemaker. They are a purveyor of seductive scents, fascinating fragrances, and enticing aromas.

At CB Studio, we assist them in bringing their vision to life, from creating intense gaming adventures to designing logos and identity systems, and promoting their products on their YouTube channel and website.

Animation Video for E-Commerce

Jessica and Alexander have decided to create a D&D journey animation video for the GPC website. Each journey video possesses its own characteristics and tone to promote their product. It includes storytelling, narration, animation, and more. We delve deep to maximize the full potential of Gameplay Candle, ignite the adventure.

CLICK HERE TO SEE MORE ABOUT GPC E-COM STORE.

Animation Video for
E-Commerce

SEE MORE ABOUT GPC E-COM STORE.

Character Design

Character design is a creative process that involves crafting the visual and conceptual aspects of a fictional character within a narrative, whether it is for literature, animation, video games, comics, or other forms of storytelling. From rough drawing, shading, to colorizing, guided by the color palette, we create the exact character that represents the Rogue’s Retreat product of GPC. This intricate process combines elements of artistic expression, psychology, and storytelling to bring a character to life and make them relatable and compelling to the audience.

Composition

This is how we transform our animation from composition to photo manipulation, incorporating various effects to enhance its epic quality. Through the utilization of Photoshop in conjunction with After Effects, we elevate our work to create captivating frames.