08.26.23
The CB Studio: A Brand Strategy Design Consultancy
POSTED BY
JAN HERMIE BLANCA
By placing business strategy and design thinking at its core, the family of creative designers undergoes a transformation, emerging as a hub dedicated to fostering brand growth.
Founded over 3 years ago, CB Studio initially emerged as a creative design studio. However, in recent times, its trajectory has taken a strategic turn. With the strategic appointment of Aldren Depra as the Chief Operating Officer, CB Studio has reoriented its mission towards empowering brands and businesses with a distinct competitive edge in the dynamic marketing landscape. This transformation underscores CB Studio’s commitment to delivering not just creative designs, but comprehensive marketing solutions that drive success.
Owner and ECD, Jan Hermie Blanca, elaborates: “Recognizing an unmet need within the market, I identified a significant gap that demanded attention. Over the span of the 7 years, our focus predominantly revolved around collaborating with prominent digital marketing agencies, servicing the needs of global brands under their umbrella. However, a question persisted: How could a billion-dollar brand equipped with an internal marketing department, but devoid of the necessity for a cumbersome Madison Avenue agency, effectively address this situation?
The common necessities of these brands encompass vital components such as marketing and brand strategy, adept copywriting, ingenious design, proficient video production, as well as comprehensive digital and social media marketing strategies. Our innovative business model serves as the quintessential remedy to bridge this void.”
Bridging the Gap
To help brands define their voice, align with their customers, and clarify their goals, CafeBlanca has become a team of strategic designers. Part business consultants, part designers.
Jan Hermie: “The concept of a brand strategy design consultancy embodies a fusion of services derived from two traditionally different types of companies— the business management consultancy and the design firm. While strategists are inclined towards visionary thinking, they might lack the intricate creativity and meticulous attention to detail of designers. We refer to this as the strategic divide that exists between concept and realization– where promising concepts can unfortunately falter.”
This approach to design has proven successful with CB Studio new diverse roster of clients in e-com business and entertainment.
E-com business, Gameplay Candles, enlisted CB Studio to brand their developments all across the global market. This included marketing materials, video creation, character design, motion graphics, and more.
In early 2020, CafeBlanca (CB) Studio consulted and rebranded ByAries. Defining their voice in the digital marketing of the legal industry, and built an identity system that reflected their brand values.
Forward
With new partnerships on the horizon and several new key hires– including a chief operating officer, and three trans-media designers– CafeBlanca has evolved to meet the brand and marketing needs of fast-growing businesses.
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