Ignite the Adventure
GAMEPLAY CANDLES
Gameplay Candles is the brainchild of Alex and Jessica Aries, two Austinites with the skills, desire, and work ethic to bring high-quality scented candles to gaming tables everywhere. As an avid TTRPG player and Manufacturing Engineer, Alex saw the opportunity to carve out a niche in the marketplace for fantasy-themed candles. Jessica has brought her considerable marketing communications, creative and brand strategy, and digital marketing expertise to transform Alex’s vision of Gameplay Candles into a branded, marketable product.
To be able to materialize Alex’s vision, Jessica decided to start the brand identity and logo design process. They chose CB Studio to create a D&D adventure gaming tone and named it “Gameplay Candles” with the tagline “Ignite the Adventure” to match Alex’s vision. We crafted a logo that interprets the nature of GPC’s business and visually hooks its target audience. Additionally, we developed and created YouTube videos to make GPC more visible to its markets.
Gameplay Candles arose from Alex’s desire to create a more immersive game night experience for his adventuring party. Having led weekly D&D adventures for more than two years straight, Alex had tried every technique and tactic available to engage his player’s 5 senses. One area where he saw a significant opportunity to connect with his party was through scents that aligned with the story being crafted.
Logo Design & Presentation
Jan Hermie Blanca collaborates closely with the GPC Logo Identity to ensure that the design not only makes the brand stand out but also accurately interprets its desired representation. Through asking pivotal questions to shape the logo’s messaging and presentation, we acquire a precise comprehension of the client’s preferences and the intended outcome. We curate elements, ideas, and references to formulate the essence of the D&D logo’s tone.
“The logo appears perfect, with the entire design accurately reflecting its intended essence. Jan, we truly love this.”
ALEXANDER ARIES, FOREVER DM LEAD ENGINEER
Identity System
The primary visual mark that embodies the brand’s essence. It can be a wordmark, a symbol, or a combination of both It encapsulates the brand’s core attributes and establishes a visual anchor for all brand-related communication.
We design a range of logo variations suitable for diverse media applications, including social media, print media, and electronic platforms. Our approach also involves creating easily printable materials such as labels and stickers, optimizing production costs without compromising quality.
“A logo is not a font! A logo is a unique and visual representation of a brand, company, organization, product, or individual. It is a distinctive symbol, mark, or emblem that encapsulates the identity, values, and essence of the entity it represents. Logos are often designed to be easily recognizable and memorable, making them an essential element in building brand recognition and establishing a visual identity.”
JAN HERMIE BLANCA, CEO & FOUNDER
Color Choice
We carefully selected range of colors that reflect the brand’s personality, values, and intended emotional responses. The color palette maintains consistency across all brand materials.
Product Launching
The GPC is a D&D and Fantasy-inspired candlemaker. They are a purveyor of seductive scents, fascinating fragrances, and enticing aromas.
At CB Studio, we assist them in bringing their vision to life, from creating intense gaming adventures to designing logos and identity systems, and promoting their products on their YouTube channel and website.
Animation Video for E-Commerce
Jessica and Alexander have decided to create a D&D journey animation video for the GPC website. Each journey video possesses its own characteristics and tone to promote their product. It includes storytelling, narration, animation, and more. We delve deep to maximize the full potential of Gameplay Candle, ignite the adventure.
Animation Video for
E-Commerce
Jessica and Alexander have decided to create a D&D journey animation video for the GPC website. Each journey video possesses its own characteristics and tone to promote their product. It includes storytelling, narration, animation, and more. We delve deep to maximize the full potential of Gameplay Candle, ignite the adventure.
Character Design
Character design is a creative process that involves crafting the visual and conceptual aspects of a fictional character within a narrative, whether it is for literature, animation, video games, comics, or other forms of storytelling. From rough drawing, shading, to colorizing, guided by the color palette, we create the exact character that represents the Rogue’s Retreat product of GPC. This intricate process combines elements of artistic expression, psychology, and storytelling to bring a character to life and make them relatable and compelling to the audience.
Composition
This is how we transform our animation from composition to photo manipulation, incorporating various effects to enhance its epic quality. Through the utilization of Photoshop in conjunction with After Effects, we elevate our work to create captivating frames.
Credits
CLIENT
Gameplay Candles
CREATIVE
Clara Bonilla
PRODUCER
Jessica Aries, Alexander Aries
PRODUCTION STUDIO
CafeBlanca Studio
CREATIVE DIRECTOR
Jan.h Blanca
EXECUTIVE PRODUCER
Alexander Aries
POST PRODUCER
Jan.h Blanca
DESIGNER
Jester Hans Blanca
EDITOR
Jan.h Blanca
SOFTWARE
Premiere Pro
Credits
CLIENT
Gameplay Candles
CREATIVE
Clara Bonilla
PRODUCER
Jessica Aries, Alexander Aries
PRODUCTION STUDIO
CafeBlanca Studio
CREATIVE DIRECTOR
Jan.h Blanca
EXECUTIVE PRODUCER
Alexander Aries
POST PRODUCER
Jan.h Blanca
DESIGNER
Jester Hans Blanca
EDITOR
Jan.h Blanca
SOFTWARE
Illustrator, Photoshop, After Effects, Premiere Pro
