Level Up Your Gear
NEGATIVE SPACE
Negative Space is a start-up gaming store based in Boston, USA, on a mission to inspire and captivate gamers. To help them establish a strong presence in the gaming community, we at CafeBlanca Studio developed a complete visual identity system—from a bold logo and brand strategy to immersive packaging and standout merchandise. Every design element was carefully crafted to reflect their brand values and create a cohesive, memorable experience.
Our role was to translate their vision into a powerful brand identity that speaks to gamers. We handled the creative direction and visual development to help them communicate their mission, stand out in a competitive market, and connect more deeply with their audience.
By leveraging our expertise in gaming industry design, we ensured that every touchpoint—logo, packaging, and merchandise—resonated with their target audience. Our collaboration with Negative Space helped transform their visual identity into a strategic asset for community-building, engagement, and brand growth.
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AGENCY
CafeBlanca Studio
DIRECTOR
Jan Hermie Blanca
The Logo
The gaming industry has built up years of brand recognition in the community. We looked at what was good about the competitor’s logo and improved its design. Now, it works well in different sizes and on various types of applications.
The elements we included in the logo are a dog space, N & S, and an cursor arrow or play button icon. These parts are designed to show what their business is about and fit well with the gaming world. They help connect with the excitement and passion of the gaming community.
“I love how the logo represents the elements we like to include. It works so well.”
SAMMY GIARRATANI, OWNER.
Brand Color
Color is a key part of the Negative Space brand. We mixed colors that feel like a fun space theme with colors that look professional. This way, the brand looks both elegant and fun, appealing to a wide audience.
Visual Identity
From the logo to every application, we create a visual identity that resonates with and connects to their community. Our designs reflect their values and interests, ensuring everything looks and feels right for their audience. This helps build a strong, meaningful connection between the brand and its market.
Merchandise
From the logo to every piece of merchandise, we craft a visual identity that truly connects with their community. Our designs capture their core values and interests, making sure every item looks and feels perfect for their audience. This approach strengthens the bond between the brand and its customers, creating a lasting and meaningful connection.
Poster Design
This ultimate gaming adventure poster showcases our commitment to creating visually stunning and immersive experiences. From the vibrant cosmic landscapes to the detailed astronaut design, every element was crafted to captivate and inspire.
Poster Highlights:
– Visual Concept: An interstellar journey blending realism with a galactic theme.
– Design Elements: Custom astronaut illustration, dynamic typography, and a cohesive color palette.
– Goal: To evoke excitement and curiosity, drawing players into the world of Negative Space.
“The poster is really cool; it represents our brand voice and theme. Perfect!”
SAMMY GIARRATANI, OWNER.
The Brand
This cap highlights the meticulous branding of Negative Space, exemplified by the label inside the garments. Each label proudly displays the logo, featuring sleek, modern design elements.
It provides crucial details such as size (OS – One Size), fabric origin (Made in USA), and material composition (65% Acrylic, 35% Polyester). Additionally, it includes specific care instructions, noting the exclusive decoration and advising against washing, bleaching, tumble drying, or dry cleaning, with water-only cleaning recommended. This label reflects the commitment to quality and attention to detail, embodying the professional yet innovative spirit of Negative Space.
Credits
CLIENT
Negative Space
CLIENT SEO
Sammy Giarratani
CREATIVES
Nicole Ferman, Kiara Fen, Kendar Hash
PRODUCTION STUDIO
CafeBlanca Studio
CREATIVE DIRECTOR
Jan Hermie Blanca
EXECUTIVE PRODUCER
Aldren Edric, Margiory Cafe
ART DIRECTOR
John Andrew Orbe
SENIOR DESIGNER
Jan Hermie Blanca
DESIGNERS
Jester Hans Blanca, Alexander Abad
SOFTWARE
Illustrator, Photoshop
Credits
CLIENT
Negative Space
CLIENT CEO
Sammy Giarratani
CREATIVES
Nicole Ferman, Kiara Fen, Kendar Hash
PRODUCTION STUDIO
CafeBlanca Studio
CREATIVE DIRECTOR
Jan Hermie Blanca
EXECUTIVE PRODUCER
Aldren Edric, Margiory Cafe
ART DIRECTOR
John Andrew Orbe
SENIOR DESIGNER
Jan Hermie Blanca
DESIGNERS
Jester Hans Blanca, Alexander Abad
SOFTWARE
Illustrator, Photoshop
