Level Up Your Gear
NEGATIVE SPACE
Negative Space is a start-up gaming store located in Boston, USA, with a mission to captivate and inspire gamers everywhere. They aim to connect with their audience through a cohesive brand identity that spans from a distinctive logo and identity system to sleek packaging and eye-catching merchandise. Every element is meticulously designed to elevate the gaming experience and build a strong connection with their community.
At CafeBlanca Studio, we specialize in creating dynamic and engaging designs, not only for corporate businesses but also for the gaming industry. By developing Negative Space’s visual identity, we help them connect with more people and effectively communicate their mission and vision. Our approach ensures that their brand reaches its highest potential by leveraging innovative strategies, enhancing visibility, and driving meaningful engagement.
Whether it’s through a compelling logo, immersive packaging, or merchandise that stands out, we ensure that every design element reflects the unique essence of Negative Space. Our expertise in the gaming industry allows us to understand the nuances and demands of the market, enabling us to create designs that resonate deeply with the gaming community. We are committed to helping brands like Negative Space thrive by transforming their visual identity into a powerful tool for connection and inspiration.
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AGENCY
CafeBlanca Studio
DIRECTOR
Jan Hermie Blanca
The Logo
The gaming industry has built up years of brand recognition in the community. We looked at what was good about the competitor’s logo and improved its design. Now, it works well in different sizes and on various types of applications.
The elements we included in the logo are a dog space, N & S, and an cursor arrow or play button icon. These parts are designed to show what their business is about and fit well with the gaming world. They help connect with the excitement and passion of the gaming community.
“I love how the logo represents the elements we like to include. It works so well.”
SAMMY GIARRATANI, OWNER.
Brand Color
Color is a key part of the Negative Space brand. We mixed colors that feel like a fun space theme with colors that look professional. This way, the brand looks both elegant and fun, appealing to a wide audience.
Visual Identity
From the logo to every application, we create a visual identity that resonates with and connects to their community. Our designs reflect their values and interests, ensuring everything looks and feels right for their audience. This helps build a strong, meaningful connection between the brand and its market.
Merchandise
From the logo to every piece of merchandise, we craft a visual identity that truly connects with their community. Our designs capture their core values and interests, making sure every item looks and feels perfect for their audience. This approach strengthens the bond between the brand and its customers, creating a lasting and meaningful connection.
Poster Design
This ultimate gaming adventure poster showcases our commitment to creating visually stunning and immersive experiences. From the vibrant cosmic landscapes to the detailed astronaut design, every element was crafted to captivate and inspire.
Poster Highlights:
– Visual Concept: An interstellar journey blending realism with a galactic theme.
– Design Elements: Custom astronaut illustration, dynamic typography, and a cohesive color palette.
– Goal: To evoke excitement and curiosity, drawing players into the world of Negative Space.
“The poster is really cool; it represents our brand voice and theme. Perfect!”
SAMMY GIARRATANI, OWNER.
The Brand
This cap highlights the meticulous branding of Negative Space, exemplified by the label inside the garments. Each label proudly displays the logo, featuring sleek, modern design elements.
It provides crucial details such as size (OS – One Size), fabric origin (Made in USA), and material composition (65% Acrylic, 35% Polyester). Additionally, it includes specific care instructions, noting the exclusive decoration and advising against washing, bleaching, tumble drying, or dry cleaning, with water-only cleaning recommended. This label reflects the commitment to quality and attention to detail, embodying the professional yet innovative spirit of Negative Space.
Credits
CLIENT
Negative Space
CLIENT SEO
Sammy Giarratani
CREATIVES
Nicole Ferman, Kiara Fen, Kendar Hash
PRODUCTION STUDIO
CafeBlanca Studio
CREATIVE DIRECTOR
Jan Hermie Blanca
EXECUTIVE PRODUCER
Aldren Edric, Margiory Cafe
ART DIRECTOR
John Andrew Orbe
SENIOR DESIGNER
Jan Hermie Blanca
DESIGNERS
Jester Hans Blanca, Alexander Abad
SOFTWARE
Illustrator, Photoshop
Credits
CLIENT
Negative Space
CLIENT CEO
Sammy Giarratani
CREATIVES
Nicole Ferman, Kiara Fen, Kendar Hash
PRODUCTION STUDIO
CafeBlanca Studio
CREATIVE DIRECTOR
Jan Hermie Blanca
EXECUTIVE PRODUCER
Aldren Edric, Margiory Cafe
ART DIRECTOR
John Andrew Orbe
SENIOR DESIGNER
Jan Hermie Blanca
DESIGNERS
Jester Hans Blanca, Alexander Abad
SOFTWARE
Illustrator, Photoshop
