Brand Process
THE FOOD INTL
Welcome to The FOOD Intl Brand Process. This comprehensive document defines our essence, values, communication style, and visual representation across all platforms and locations where TFI is present.
Understanding the constant balancing act between sales, relationships, and operational hurdles, CB Studio compassionately undertook the responsibility of transforming the TFI brand, aiming to streamline the entire process with minimal friction and inconvenience.
Our initial engagement revolved around a comprehensive transformation of the TFI brand, starting with a complete overhaul of its identity. This encompassed designing a fresh logo, stationary, and promotional materials.
This unwavering dedication permeates every facet of the guest experience, resonating through our visual design, restaurant ambiance, and the entirety digital interface.
Work Process
Jan Hermie Blanca stepped in and worked closely with Aldren Depra and Margiory Cafe on establishing the parameters and creative direction of the TFI ads goal. What could have taken weeks, if not months to develop, was shortened to days.
“Given the clarity we had regarding the desired direction, the TFI identity practically materialized effortlessly, as if it had a design of its own.”
JAN HERMIE BLANCA, CEO
Identity Design
Hand in hand, we embark on a collaborative journey to create an authentic, captivating, and visually striking portrayal TFI brand identity system. With meticulous research and an unwavering commitment to excellence, we explore countless possibilities, continuously refining our ideas until we achieve a cohesive and flexible identity system that encapsulates your essence.
Brand Colors
Vibrant, diverse, and fun. The TFI brand colors embody the spirit of its dynamic environment, serving as a visual representation of its bold and exciting nature. Furthermore, these colors play a crucial role in color-coding and organizing various design systems throughout the brand.
• Attention & Stimulation • Energy & Excitement
• Intensity & Passion • Strength & Power
• Energy & Enthusiasm • Warmth & Happiness
• Freshness & Vitality • Environmental Consciousness
• Attention & Stimulation • Energy & Excitement
• Intensity & Passion • Strength & Power
• Energy & Enthusiasm • Warmth & Happiness
• Freshness & Vitality • Environmental Consciousness
• Attention & Stimulation • Energy & Excitement
• Intensity & Passion • Strength & Power
• Energy & Enthusiasm • Warmth & Happiness
• Freshness & Vitality • Environmental Consciousness
Finding the Right Type
We updated the typeface of the brand to be playful, modern, and clean, with just enough character. A typeface flexible enough to work well across large printed displays down to small digital screens.
Credits
CLIENT
The FOOD Intl
CREATIVES
Alex Jordan, Casey
PRODUCER
Frederick Oliver Owen Daniels
PRODUCTION STUDIO
CafeBlanca Studio
CREATIVE DIRECTOR
Jan.h Blanca
EXECUTIVE PRODUCER
Aldren Edric, Jan.h Blanca
POST PRODUCER
Jan.h Blanca
DESIGNER
Jester Hans Blanca
EDITOR
Jan.h Blanca
SOFTWARE
Illustrator, Photoshop, Indesign, XD,
After Effects, Premiere Pro
Credits
CLIENT
The FOOD Intl
CREATIVES
Alex Jordan, Casey
PRODUCER
Frederick Oliver Owen Daniels
PRODUCTION STUDIO
CafeBlanca Studio
CREATIVE DIRECTOR
Jan.h Blanca
EXECUTIVE PRODUCER
Aldren Edric, Jan.h Blanca
POST PRODUCER
Jan.h Blanca
DESIGNER
Jester Hans Blanca
EDITOR
Jan.h Blanca
SOFTWARE
